Our Dream, by Dr. Ogi Ressel
June 12 2009, 12:00 am
Warm hellos to everyone,
Let's talk about an issue which causes many doctors considerable
stress and discomfort.
No...it's not the lack of New Patients - although it causes people not
to refer to you - not a good thing!
The discomfort we experience is often because we violate our own self.
Let's talk about Integrity.
What a thought!
Here is what I see all too often...
You find that your practice is not exactly what you envisioned - your
dream is not unfolding as you once thought - there are few New Patients,
regular patient volume is low and your patient visit average is on its knees.
You have financial obligations - home expenses, family support pressures,
and office overhead.
You have been in practice for a number of years and feel that you should
have "made it" by now.
You are right!
Your positive thinking, wishing, praying, and hoping is just not producing the
results you'd like and you are slowly slipping into survival mode - you'd do
anything to get those few new patients - just to pay your bills!
Have I missed anything?
Many doctors at this point, hook up with a practice consultant guru who teaches
them some glibby and "cool" sales pitches, "successful closing" techniques,
expensive marketing and other questionable tools, so that they can now more
effectively capture and "close" that elusive new patient.
Some of these tools and techniques I've mentioned in a past THOT and these
involve fear and scare tactics, some involve religion, and in the most severe cases,
patients are pressured until they sign up for care.
It's working!!! All of a sudden, there are increased new patients in the office and
patient volume starts to slowly increase.
You are elated!
Things are beginning to turn around!
So what if that nagging voice in the background simply will not go away.
....and of course, when you come home from the office, you avoid looking in the
mirror at the person who stares back at you!
Conscience - it can be so annoying!
And of course, your new success also produces a number of unpleasant
side-effects; patients dropping out of care, patients being upset with your
care, patient complaints to your State Board, staff difficulties (staff not
resonating with your new procedures), your reputation in your town beginning
to erode, legal entanglements, etc.
Is there anything I should add?
Listen up...
As we climb the mountains to our dreams, we should always look back at our
footsteps to see if we've left any part of ourselves behind!
Integrity.
You cannot replace it.
When you use tools and procedures which are questionable, you tend to erode
your very essence!
You chip away at the very foundations which made you the person who became
the chiropractor and held your dream.
Unfortunately, there are a number of seminars out there that teach procedures
which are less than honourable.....and you know exactly what I am talking about.
If you come home at the end of your day, sick of the rat race, tired of trying
to sell Chiropractic to people who don't seem to want it, and frustrated at the
whole sales game - using procedures which leave you feeling "unclean" - you
are most likely using tools which don't resonate with you and your sense of integrity.
Please have the courage to admit to yourself that there has to be a better
way to practice Chiropractic - with honour, excellence, high integrity, honesty,
fun, and laughter - and no sales!
The Practice Evolution Program is exactly what you are searching for.
I don't teach any gimmicks, no BS, no sales talk at all, and no "closing"
techniques of any sort - not even one!
There are no scare tactics taught and the PEP Program is based on clinical
excellence as well as teaching you to look at your practice from the patient perspective.
It is also based on seeing tons of kids and their parents in an environment which
fosters mutual respect and dignity. I will show you how to evolve your practice to
a Wellness Model of health care - something your community is looking for - you
will become a Wellness Coach for your community - what an awesome concept
....and I am the only coach with the credentials to teach such a Program.
Relax - this is not some lame sales pitch for the PEP Program. No. I'm trying
to have you see that there is a much better way of developing your dream of
becoming the doctor you have always wanted to be......and that it does not
need to be a struggle.
In life, you don't get what you wish for. No. You get in life what you go for!
People choose their lives.
People choose their actions.
People choose their outcomes.
....and it's not over 'till you quit!
....and you do not need to compromise your values to make it....you just need the right coach!
What a concept!
Please check out my website; www.practiceevolution.com and have a good look around.
Take a peek at my CV, call any of the doctors whose letters you read - they will
be thrilled to chat with you, and do the Practice Health Mini Check-up on the home
page. Your answers will come right to my computer.
I'll study the challenges you are facing in your practice and call you with my
suggestions and advice. Honest. It always is.
Don't be insane, call me now!
Please don't just read this THOT and file it. No.
Act on it.
Decide to change your life and save a bunch of kids in the process- if not you, who?
Warmest wishes,
Dr. Ogi Ressel
